Marketing the Business to Appropriate Buyers
Who is the right buyer for your business? How do you prepare and market your business for sale? How do you maintain confidentiality throughout the sale process? These are key concerns that business owners have when they decide to sell.
For middle-market companies, your target market will most likely be strategic companies and private equity groups. They may not be local but can come from virtually anywhere in the country, perhaps internationally too. Many potential strategic buyers are not actively looking to acquire a new business, though many will jump to buy when the right opportunity presents itself. Thus, the key to getting the most attractive bids for your company is by marketing the company to a large number of relevant buyer groups.
Also, the company needs to prepare adequate documentation to confidentially share with potential buyers. This Confidential Information Memorandum describes all aspects of the company, target market, competition, history, product line, the reason for sale and other information.
Most importantly you need to offer your business for sale in a manner that doesn't tip off customers, partners or employees.
Distinct Capital Partners will work with you to ensure your business is marketed the right way:
We have deep contacts with a wide range of potential buyers.
We will prepare the marketing documents like the Teaser and the Confidential Information Memorandum that will confidentially provide the potential buyers with the necessary detail to evaluate your company. We will prepare you and your management team for the meetings with potential buyers.
Most of all, we will ensure all this done confidentially.